GREENEST Raises Pre-Seed Funding from Better Bite Ventures and Food and Agri Veteran, Sachid Madan

September 03, 2022

GREENEST, India’s pioneering plant protein brand announces Pre-seed funding from Asia’s leading alt protein VC, Better Bite Ventures, and India’s Food & Agri industry veteran, Sachid Madan. India is on the cusp of an exponential growth in the plant protein space and GREENEST aims to be at the forefront.

GREENEST, known for its Indianised and affordable range of plant protein products is the country’s first to have executed an array of B2B partnerships with leading food service players like Burgrill, Wat a Burger, Chocolate Room, Biggies Burger, Freshmenu, Eatfit et al. GREENEST’s restaurant partnerships currently cover around 200 stores with plans for rapid expansion with the fresh infusion. Last year, the startup made waves when it launched the country’s first plant based meat burger, The Green Meat Pounder under collaboration with Burgrill across all locations of the Burger major.

Better Bite Ventures is the first of its kind VC fund that is dedicated entirely to alternative protein investments in Asia Pacific. The fund is focussed on harnessing plant-based and cellular agriculture technologies to create climate-friendly meat, dairy, egg, and seafood alternatives that are better for people, animals, and planet.

Michal Klar, General Partner, Better Bite Ventures said, “At Better Bite we strongly believe in the long-term potential of the alternative protein sector in India. We are honoured to support Gaurav and his team at GREENEST, one of the pioneering plant-based meat startups in the country. They have been introducing consumers to their products by partnering with many progressive restaurants and chains. Building more sustainable 'smart protein' market in India has started and we cannot wait to see GREENEST's contribution.”

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