Olena Merges With Plix To 'Level Up' Plant-Based Nutrition

25 March 2021

Plant-based nutrition brands Olena and Plix have teamed up, as announced on their social media: “Olena is now officially part of Plix.”

The brands have upgraded their look and website. Olena's website is now also Plix, which offers three new product categories – Sport, Olena and Life. They offer products such as Whole Food Biotin, Women's Protein and Superfoods, Wholefood Collagen Builder, and more.

Olena has been offering women-specific plant-based nutrition products for different areas ranging from fitness to intimate problems since 2018. The brand was founded by Akash Zaveri to promote and make plant-based nutrition accessible in India.

Plix - The Plant Fix was founded by Rishubh Satiya in 2019 as a plant-based protein brand. It is known for its innovative plant-based nutrition products such as the Immunity Boosting Supergreens and Apple Cider Vinegar.

Plix had been hinting towards a big announcement on their Instagram page since yesterday:

“Nutrition and fitness go hand in hand and that has always been the basis of what we do.

So what is this cause that we're standing for, you ask? This big change that will bring the best of plant-based nutrition all together- A shift towards the right direction, we're standing for what we have always believed in.”

The exciting news has caught the eyes of many fitness enthusiasts, and is set to make plant-based nutrition mainstream in the country.